The use of porcelain in our daily life has changed. Nowadays, porcelain has become old fashion.
How can we find a new value for it and
connect it to the young generation?
I want to give porcelain a twist to change the original function. We can treat the porcelain as a luxury consumable and use it to show off in an extreme way by breaking it.
I designed a porcelain carnival for Rosenthal. People can join this event by breaking porcelain. Sharing the whole process on Internet will give Rosenthal a modern brand image.
The end result is a film that reveals the beauty of broken porcelain.
Commissioned by Germany porcelain brand Rosenthal
Initiated by Design Academy Eindhoven 2014
© Jian Da Huang 2017